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Apr 08, 2013

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Email as we know it has changed, forever.

I’ve been meaning to write this post for quite some time now, then yesterday I read a rumor about Google buying WhatsApp which gave me the boost I needed.

The rumor says there’s an acquisition deal going on between Google and WhatsApp which currently is close to $1 billion. This is a huge amount of money to discuss, but I want to talk about why this makes a perfect sense for Google, and maybe for us as WhatsApp users.

I don’t know what about you, but I spend a great deal of my time on my iPhone, mostly doing reading, apps testing, and emailing.  Or more accurately, answering people in real time, aka: chatting. Why? because it is a fastest solution for short emails. Especially while on the go. Especially if you need an answer right away.

Now, I’m not suggesting email is dead. But as we know it, it sure has changed. And you know what, it’s not even about us anymore. There’s a whole new generation, I’d call it ‘The Facebook’ generation, a younger community that born into a chat behavior. What do they even know about email, and why they need it? As long as they don’t use it as a working tool, they can use Facebook chat or WhatsApp for private or group messaging. Send photos through the same platforms or share it through Instagram. In fact, I believe most of this community do everything inside Facebook, and might not know what email is all about.

What about us? Do we need a full platform of email while on the go? If this rumor is true, Google can make it easier on us by integrating all sort of things to WhatsApp like document sharing, or perhaps: Google voice, Maps and Calendar, all into one very light chat-like platform.

But why this is a huge deal for Google? They understand there are millions of people using WhatsApp as their main form of communication, and they want to make sure that if anyone is about to advertise to this huge group of market, it will be them. Should you really care? WhatsApp is going to cost us money soon, maybe with this deal it will be free (supported by ads) and with some additional features I personally wouldn’t mind to have.

I don’t remember when was the last time I’ve sent someone a message over iMssages, although it is free. If I’m not using WhatsApp, I use Facebook or any other App that can be used across several platform. Apple may be losing here.

  • Orli Yakuel

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